Running a West Coast Swing event takes a lot of work.  More and more events are starting up every year, making competition for those “dance dollars” fierce.  You can’t rely on being the only event in your area that weekend to motivate people to come….. the abundance of choice means you need your event to stand out in a crowded marketplace.

WestieMarketing takes the stress out of the key online communications challenges involved in having a sell out event.

Services We Offer

Event Website

Your event website is the hub of your event.  Attendees need to be able to easily find information when they arrive, easily find registration information, and have the most up to date information on the event.

A modern, responsive website with strong design gives a great first impression to anyone considering coming to your event for the first time, too!
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Thanks to Facebook’s event platform, it really is the social media hub of any event, no matter if your typical attendee is 20 or 60!

Having a thriving community talking about your event on Facebook is the key to making your event viral.  All westies want to be where their friends are, and where the action is and a vibrant Facebook event page demonstrates that to your community and beyond.

Facebook paid marketing

Facebook offers a ton of low cost, smart ways to build your audience, promote your event, and keep past attendees in the loop – Westie Marketing will ensure you are set up for success in this area.

Email Marketing

E-mail is the number one communication channel for event marketing, and yet so many Event Directors simply don’t have the time to maintain regular communication with their past attendees and interested new attendees – what a lost opportunity! Westie Marketing will make sure these people don’t forget your event as soon as final awards are done.
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Online Strategy

We have years of experience using online tools to leverage sales.  Combining the power of your website, email, and social media for ticket sales success is key, and WestieMarketing has the experience to think strategically about how best to use these tools for your unique event.  No one size fits all!

Live Event Social Media Updates and Broadcasts

Keeping event attendees up to date on last minute changes and additions to your schedule can be done on social media.   Live streaming of shows and unique event activities is a way to build buzz with people at home who chose not to attend.  Guess where they will be next year?  Your event!

Post Event Survey

Yep, it’s painful.  You are exhausted after the event ends, and you don’t want to think about it again for at least a couple of days.  WestieMarketing will have your post event survey ready to go immediately after the event, so you can capture valuable feedback while it is fresh in attendees minds.

Next steps?

Contact Clare at to discuss your event needs and find out more about compensation ideas for these services.  Let’s get creative and help each other achieve our goals.

Why WestieMarketing?

Clare Levy (McDowall) has worked in online communications and marketing since 2009.  She has been running her own digital communications business since 2011, Socially Good.  Socially Good works with small businesses and nonprofits on strategic communications planning, digital marketing campaigns, staff training, and of course, successful execution of those plans.

Clare attended her first event, Michigan Classic, in 2014 and was instantly hooked.  She regularly travels to dance events in Canada and the US, and even in Europe.  Where might you have met her (or judged her)?

~ Michigan Classic 2014, 2015, 2017, 2019
~ Spotlight Dance Celebration 2014, 2015, 2016, 2017, 2018
~ Ancaster 5 day Intensive 2014, 2015, 2016, 2018
~ C.A.S.H. Bash 2014, 2015
~ Toronto Open Swing and Hustle Championships 2014, 2016, 2017, 2018, 2019
~ Montreal Westie Fest 2015, 2016, 2017, 2018
~ Upstate Dance Challenge (formerly Vermont Swing Championships) 2015, 2016, 2017
~ The Dutch Open 2016
~ West In Lyon 2017
~ Swingin’ Into Spring 2017
~ ESS Boston 2017
~ Sweet Side of Swing Northwest 2017
~ River City Swing 2017, 2018, 2019
~ Florida Westie Fest 2017, 2018
~ Paris Westie Fest 2018
~ Swing Over Orlando 2018, 2019

Combining job expertise with dance passion and a deep understanding of the westie community just makes sense.

Coming up
~ Spotlight Dance Celebration 2018-2019
~ Freedom Swing 2019
~ Bytown Open Ontario 2019
~ Swing Over Orlando 2019
~ Michigan Classic 2019
~ Liberty Swing 2019
~ Toronto Open Swing & Hustle Championships 2019